The Maximus Formula does away with many of the features found on the P5E3 Deluxe that ASUS believe a majority of gamers may deem to be useless. However there are a few good reasons for this. That said, we were surprised when ASUS announced the Maximus Formula price tag of $260, which is by no means cheap but given the history of ASUS' high-end motherboards, it's still significantly cheaper than say the standard ASUS P5E3 Deluxe that costs a whopping $350. Typically ASUS SE motherboards come with a serious price premium, costing anywhere from $50 to $100 more than the standard versions. The ASUS Maximus Formula Special Edition not only features the X38 chipset but packs a whole bunch of additional features that should help it stand out from competitors' X38 products.
Nonetheless, simply because the X38 chipset is marketed as a high-end product (and is priced accordingly) it is expected to be used on extreme motherboard offerings such as the one we have in store today. Performance-wise the P35 is just as fast as the X38 unless you plan to run multi-GPU configurations (SLI/Crossfire) and so far we have found the P35 to overclock just as well as the newer X38, so neither chipset has an advantage there either.
High-end boards using either chipset will make use of the ICH9R south bridge chip, meaning they boast the same features. Unfortunately we have found the much anticipated X38 to be a little over hyped, as it offers nothing really new when compared to the P35 chipset. However, we knew all along that the Intel X38 chipset was coming and now that has landed on retail, it's supposed to take over the high-end market segment while also replacing the aging 975X chipset. In fact, the price of the P35 has allowed motherboard makers to produce budget versions that cost as little as $100 as well as more extreme versions that cost $400 and beyond. As we discovered in our 9-way Intel P35 motherboard shoot-out, the P35 is a well equipped chipset that offers excellent performance, great overclocking capabilities and a very competitive price. ASUS went really crazy with the Intel P35 chipset, releasing more than a dozen motherboards equipped with it in just a matter of months.
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